Social Media
Your business or brand’s social presence is your first impression. People will visit an Instagram or Facebook page before visiting a website - or, if we’re being brutally honest - the business itself. You're likely to be sent a DM before receiving a call. Social Media is the digital persona of your brand, a living, breathing embodiment of it, and a direct link to your current and potential customers. It's important, and when you start to care it can be intimidating, overwhelming, and confusing.
With Social Media platforms and their respective features constantly changing, you need an expert who stays current and understands how to tie social media to business goals.
Thankfully, we have a decade of social media expertise to guide you.
A Selection of Client Work
Shinola Hotel
A Detroit destination for both visitors and locals alike, we’ve conceptualized, strategized, and managed their social presence from the very beginning.
Responsibilities & Deliverables
Strategy, content creation - photography, video, and curated user-generated content, vetting and managing influencer partnerships, analytic reporting.
Citizen Yoga
Citizen Yoga provides yoga, meditation, and mental health support in their multiple studios and via their on-demand platform.
Responsibilities & Deliverables
Strategy, content creation - photo, graphics, video, and music licensing, paid social advisor, brand partnerships, and analytic reporting.
Empowerment Plan
A non-profit that employs parents experiencing homelessness to make the EMPWR Coat, a coat for the homeless that transforms into a sleeping bag. In addition to employment, they provide supportive services to help end generational poverty.
Responsibilities & Deliverables
Strategy, content creation - photo, video, music licensing, graphics, paid social strategy and implementation, brand partnerships, long-form storytelling.
Download our free Social Media Foundations guide.
Social Media Education
We fully believe that everyone has the ability to master their own Social Media presence for their business or become a freelance Social Media Manager. Whether you’re looking to get some basic Social Media 101 training for yourself or your team, or you’re looking for 1-on-1 coaching, or you want to learn how to become a Social Media Manager, we’re here to share our knowledge.